Search Engine Optimisation (SEO) is a process which focuses on growing the organic (not paid for) visibility of a website in search engines. Having a business that operates online means ranking on search engines like Google is essential.
SEO is comprised of the below elements
Mainly focusing on making sure that the pages within your website are optimised with the user-experience in mind. On-site SEO includes; creating content that’s high-quality and relevant to the page, as well as having your target keywords within the headline and body of your content. Having the keyword phrase you wish to rank for within your URL and meta descriptions are also vital when it comes to your search engine ranking.
Then there are the behind-the-scenes, technical factors, that need to be taken into account. Optimising your pages to make sure they’re mobile friendly, and page load times are fast, all add up and work together to increase your ranking.
Off-site SEO, essentially, is the art of promoting your website across the internet – which is where creativity and strategy come into play. This is primarily achieved through inbound linking, which is the practice of getting authoritative and relevant websites to direct traffic to yours.
The way Google sees it, the more relevant and authoritative inbound links coming into your website, the more popular it must be – thus ranking you higher in the Search Engine Results Pages (SERPs).
At Extract, our experienced team of analysts, specialists, developers and content writers are able to develop an SEO strategy perfectly suited to your goals as a business. Our technical expertise means we’re able to assess all factors from the ground up, focusing on both the on-site and off-site elements, making sure your website is optimised to search engine standards.
We then rely on our creativity to ensure your website is being consistently noticed. We don’t just aim to increase your traffic, we focus on targeting users who are more likely to result in a conversion. We always keep up-to-date on algorithm changes and updates, which allows us to stay on top of the game and provide innovative strategies to optimise your organic rank.
Due to our vast experience in SEO, we are able to identify and resolve complex SEO issues as well as provide expert consultation. We offer complete transparency, and carefully understand the needs and image of your business, to make sure our strategy is aligned with the goals of your company.
Whether you need your website optimised to search engine standards, or you require a long-term, on-going SEO content strategy, we can help you improve your ranking on SERPs. We also offer extensive keyword research and consultation, which lets us tailor our content around the words or phrases you want to be ranking for.
Our content strategy is an on-going process where we use our contacts within the digital world combined with targeted PR to increase your outreach, whilst making sure your content stays fresh and relevant.